The students are a given a real-world experience of identifying a new product in the current market scenario and have a hands-on approach of developing a new product. This project is for the 4th year Marketing students of IMBA program. Sem 7 students in all came up with 9 new project ideas. They worked through the sessions and prepared a prototype of their product, developed branding strategies. Out of the 9 brands, 7 product ideas made it to the final round. The details of the products and brand in the final round were:
1. Solar Brill Energy, (A unit to set solar services for consultation, installations and services)
2. Gelzee- Gel based perfumes (one time use sachet)
3. Workshell- Workspace shells for privacy in co working spaces.a
4. Celeste- Travel range cosmetics
5. Drashya- Eye care to treat night blindness.
6. Medyurvedic- a Metamarket for people seeking ayurvedic treatment, testing and activities for lifestyle management
7. Vedic Veggies- Dehydrated vegetables