About this course

A Bachelor of Business Administration (BBA) in Event Management is a specialized undergraduate degree program designed to equip students with the skills and knowledge necessary to excel in the field of event planning and management. This program typically combines core business courses with specialized courses focused on event management principles and practices. Here's an introduction to what you might expect in a BBA in Event Management:

Core Business Courses:

  1. Business Foundations: Fundamental courses in business theory and practice, covering topics such as marketing, finance, management, and business ethics.

  2. Organizational Behavior: Understanding how individuals and groups behave within organizations, which is crucial for effective leadership and team management.

  3. Marketing Management: Learning the principles of marketing, including market research, consumer behavior, and promotional strategies.

  4. Financial Management: Developing skills in financial planning, budgeting, and financial decision-making.
    Human Resource Management: Exploring the management of human resources, including recruitment, training, and employee relations.

Specialized Event Management Courses:

  1. Introduction to Event Management: An overview of the event industry, its various sectors, and the role of event managers.

  2. Event Planning and Coordination: Practical skills in planning and executing events, including logistics, vendor management, and timelines.

  3. Event Marketing and Promotion: Strategies for promoting events, attracting attendees, and creating successful marketing campaigns.

  4. Risk Management in Events: Identifying and mitigating potential risks associated with events, such as legal considerations, safety, and crisis management.

  5. Hospitality Management: Understanding the principles of hospitality, which is crucial for events involving accommodations, catering, and guest services.

  6. Event Technology: Exploring the use of technology in event management, including event software, online registration, and virtual event platforms.

  7. Case Studies and Practical Experience: Analyzing real-world event management scenarios, learning from case studies, and gaining hands-on experience through internships or practical projects.


Application of management principles to event industry is expected to generate productive and vibrant career options. Students can pick up jobs, do free-lancing or set up entrepreneurial ventures.